The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Tubes: Get Championy (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Hard Hitting (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Kenny Powers gets signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Google Demo Slam: Chubby Bunny
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Google Demo Slam: Extra Spicy
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Non-Broadcast / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Non-Broadcast / Single
Digital Death
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Non-Broadcast / Single
Nike Music shoe
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Non-Broadcast / Single
Profile The Governor
Agency: Young & Rubicam / New York
Client: BAN1070 Category: Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Get Championy (R)
Category:
Non-Broadcast / Single
Annual ID:
11409T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Hard Hitting (R)
Category:
Non-Broadcast / Single
Annual ID:
11410T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Kenny Powers gets signed by K-Swiss
Category:
Non-Broadcast / Single
Annual ID:
11411T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Chubby Bunny
Category:
Non-Broadcast / Single
Annual ID:
11413T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Extra Spicy
Category:
Non-Broadcast / Single
Annual ID:
11414T
Award:
2011 Advertising Merit Award
Agency:
john st. / Toronto
Client:
john st.
Title:
Pink Ponies
Category:
Non-Broadcast / Single
Annual ID:
11415T
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Samsung
Title:
Optical Illusion
Category:
Non-Broadcast / Single
Annual ID:
11416T
Award:
2011 Advertising Merit Award
Agency:
Mad Media / Oceanside
Client:
DC Shoes
Title:
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Category:
Non-Broadcast / Single
Annual ID:
11417T
Award:
2011 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Cab Jam
Category:
Non-Broadcast / Single
Annual ID:
11418T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Non-Broadcast / Single
Annual ID:
11419T
Award:
2011 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
European Tour
Title:
Clay
Category:
Non-Broadcast / Single
Annual ID:
11420T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Digital Death
Category:
Non-Broadcast / Single
Annual ID:
11421T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
Nike Music shoe
Category:
Non-Broadcast / Single
Annual ID:
11422T